Jake is the founder, Chariman and CEO of Praetorian Global. In 2015, Jake capitalized on his unique experience of building luxury brands by founding Praetorian Global and creating both the Binske cannabis brand and the Alchemist nutraceutical brand. To differentiate his companies from the rest of the marketplace, he systematically developed a portfolio of brands positioned to build long term value through brand sophistication, product quality and product consistency.
Before founding Praetorian Global, Jake specialized as a brand strategist, with a focus on brand growth through licensing of intellectual property and the commercialization of branded luxury products. Jake is the creative mind behind the brands, pulling the strings and guiding the company into the brave new world of increased consumer expectations and choice in the rapidly evolving cannabis and CBD marketplaces.
Jake spearheads all product development and successfully built out a complex portfolio of intellectual property with products focused on differentiation and consumer experience. Jake currently serves on the board of directors for three different cannabis or CBD related companies, Praetorian Global, Eel River Organics and Greenway Herbal Products. Jake holds a BA from the University of Vermont.
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