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This episode I bring on our most popular guest, Kim Rivers, the CEO and Chairman of the Board of Trulieve Cannabis Corporation. Since I last spoke with Kim Rivers on The Marijuana Solution, Trulieve has made major leaps forward in the cannabis industry in Florida and globally. Kim Rivers recaps some of those leaps with us such as going public on the Canadian Securities Exchange, pushing past 100 skus, expanding into a 50k+ square foot processing facility, expanding into additional markets and so much more.
Since getting a license in Florida, Trulieve has been led by Kim to become the most profitable cannabis company in the world in a vertically integrated business model. Not only is this hard to do because of the costs associated with scaling a vertically integrated company, but it’s nearly unheard of. Under the guidance of Rivers, Trulieve focused on dominating the Florida market with first in class customer service, product offerings, transparency, community outreach and competitive pricing. The business model for distribution that was first discussed on this episode, and compared to parts of a bike, has been the winning ticket to dominating the Sunshine State with over 70% market share.
Under Rivers, the company has become the people’s champ because they are literally fighting the state to increase access, in a lawsuit to increase the number of stores all MMTC’s are allowed to open. Trulieve was first to sell whole flower cannabis(you can buy it online and have it delivered right here) and has even filed to sell seeds, clones, mature flowering plants, and trimmed buds.
As the Pioneer of Florida’s medical marijuana program, Trulieve has thus far proved to be The Marijuana Solution for the state of Florida. Please make sure to share this podcast with your friends and family and make sure to SUBSCRIBE and leave us a review.
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